Home Court
NBA LONDON GAME 2026
THE GAME NEVER SLEEPS
Brand Highlights
NIKE
Nike brings the energy of the game to the streets with bold basketball styles built for every moment. From court-born classics to modern performance tech, Nike delivers gear that keeps the game alive — on the court, in the city, and everywhere in between.
CONVERSE
Converse brings hoops heritage to your everyday rotation. From the classic Chuck Taylor to the signature Shai 001, Converse delivers sneakers and styles that capture the spirit of the game.
JORDAN
Jordan celebrates basketball culture with styles rooted in greatness. From Jumpman classics to modern performance and lifestyle essentials, Jordan delivers looks that are elevated, iconic, and always game-ready.
ADIDAS
adidas brings decades of basketball heritage to your feet. From the classic Superstar to the signature Harden and Anthony Edwards designs, adidas blends court energy with everyday style, delivering sneakers that move effortlessly from the game to the streets.
Our multiyear collaboration with the NBA has been a celebration of unity and style. From refurbishing basketball courts across Europe, hosting basketball clinics, hyping up the arena and the streets at the annual NBA Europe Global Game, to exclusive meet and greets with NBA Talents. With us on board, you're in for an experience beyond the court
Shai Gilgeous-Alexander
He's an epic basketball player and a style icon who poured his heart and soul into the SHAI 001, his signature shoe. The SHAI 001 is engineered to deliver elite-level performance on and off the court, leveraging the full resources and innovation of Converse and Nike, Inc.
Anthony Edwards
Ant's unique brand is all about confidence, power, and self-belief. When you wear the Anthony Edwards, you're not only betting on Ant's rise to success, you're betting on yourself.
Jayson Tatum
Tatum's desire to wear shoes that felt connected to his feet created the signature Jordan Tatum. Now it's your turn to sidestep and move like Jayson.
LaMelo Ball
When PUMA joined forces with LaMelo Ball, the much sought-after MB lineup was born. Feel his passion, skills, and unwavering determination course through your feet.
