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A QUICK TRIP THROUGH TIME: NIKE’S BRAND HISTORY
Comfortable, cool, and highly functional gear for all your style and sport needs. Founded in 1964, Nike (originally named Blue Ribbon Sports) is a relative newcomer when compared to some of the industry’s other heavy hitters. Born from a founder’s fixation on designing optimized running shoes, a collaboration between American innovation and Japanese technical prowess led to the company’s first success, the Tiger Cortez. It was an instant hit thanks to its comfortable, durable, and stylish design. Following a legal dispute, the company and its Japanese manufacturer went their separate ways, and the Nike brand — named after the Greek goddess of victory — was officially born. Since then, the company has gone from strength to strength, from the design of the Swoosh in 1971, to the iconic “Just Do It” slogan in 1988, alongside tireless technical innovation such as Nike Air Max or Nike Tech Fleece and countless collaborations with legends from the world of sport and beyond.
EVERYDAY VERSATILITY WITH NIKE AT FOOT LOCKER
Beyond the elite endorsements and slick marketing strategies, what really transformed Nike into a sportswear giant was an enduring commitment to excellence and cutting-edge innovation, alongside an offer of accessible sports and casual wear for the everyday consumer. What’s created is a versatile range of products, covering most sporting gear that you might need, as well as more casual items for everyday wear that go with any outfit. The Foot Locker UK Nike collection has it all, from NBA jerseys and high-tech lightweight gear, to sporty essentials and streetwear in the selections of Nike men’s and women’s clothing. And, of course, you’ll find a whole host of Nike trainers for sale online. Whether you’re looking for a basketball shoe to give you an edge on the court, to support your running journey, or something comfy that just looks cool, look no further than the collection of Nike at Foot Locker. Set your search filters or browse the Swoosh selection!