NEW BALANCE 740
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New Balance 740: A Basketball Legend Returns
This iconic basketball shoe returns with the same bold performance and championship legacy that defined an era of basketball greatness. Originally worn by NBA legend James Worthy in the 1980s, this silhouette lets you channel the spirit of a Lakers icon. The return of the 740 gives you the opportunity to wear a true piece of authentic sports history. Whether you're hitting the hardwood or embracing the retro aesthetic, the New Balance 740 brings timeless appeal to every step.
Signature '80s Style
The 740’s high-top profile was originally engineered to deliver ankle support during fast-paced games. The full-grain leather upper lets you slam dunk your way to the top in comfort, while the sturdy outsole allows you to cut, pivot, and change directions on a dime. Finished with the signature "N" logo on the side, every stitch reflects the look and presence of '80s basketball style. Whether you choose a colorway from the New Balance 740 women's or New Balance 740 men's lineup, you get the same heritage in a fit tailored for you.
Beyond the Court
The New Balance 740 appeals to those seeking a retro basketball-inspired look with a modern, streetwear edge. Whether you love the bold edge of the New Balance 740 black or the clean look of the New Balance 740 white, there's a shade to match your mood and your outfit. It's a shoe that bridges the gap between its championship past and its place in modern fashion. Explore our collection of New Balance shoes and ramp up your rotation.