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    Asics: A Brief History

    Asics has been synonymous with sporting performance since the brand's inception in 1949. The name is actually an acronym for "anima sana in corpore sano," loosely translated as "healthy soul in a healthy body." This is the advice Japanese founder Kihachiro Onitsuka was given by a close friend shortly after setting up the now internationally renowned sportswear business. Onitsuka started by selling nets for sports before branching out into mountaineering, fishing and ski-wear. But the business changed forever when they produced their first pair of basketball boots in 1950.

    A Commitment to Enhanced Performance

    Asics has delivered some of the most effective and commercially successful sports shoe models over the years. The company pours millions into product development every year, meaning they are always ahead of the technology curve. Asics' latest range is the "Metarun" collection, which is labelled as the brand's "most technically advanced running footwear" yet. Other popular ranges currently being manufactured by Asics include "Gel-Quantum" and "Gel-Nimbus". The brand's commitment to developing new technologies specifically for runners gives them a particularly loyal following from professional athletes. Asics is known for their cutting-edge running shoes, but there's much more to this brand than footwear. The company also designs and manufactures everything from shorts to winter jackets. While most of the clothing ranges are designed for runners and outdoor enthusiasts, the company makes garments for almost every sport on earth. Indeed, a number of professional sports stars in the world of soccer, basketball and tennis wear the Asics logo with pride during competition.

    Ground-breaking Technologies

    Asics is constantly researching new technologies to boost performance and comfort for athletes. To create lighter footwear, for example, FLYTEFOAM technology delivers high levels of responsiveness, durability and comfort, perfect for long-distance running. Asics' X-GEL technology is all about cushioning for the feet, which helps athletes to perform harder for longer. The brand is also known for delivering exceptional levels of stability through its use of carbon fibres. They have also developed the "Gel-Kayano," a model exclusively for runners who overpronate, offering specially designed support, cushioning and stability.

    Eye-Catching and Original Designs

    Buying a pair of running shoes or some sports apparel that bears the Asics logo isn't just about performance, though. This global brand also takes style and individuality of design very seriously too. Take the Solar Shower Collection, for example. This range is characterised by its use of bright, vivid colours that look fantastic on roads and running tracks. Featuring Asics' heel-clutching technology and FLYTEFOAM technology, these eye-catching shoes are as much about making a statement as they are about promoting athletic performance. Every pair of shoes features the unmistakable gridline design, but there are also design elements that are unique to their range. The Gel-Nimbus 20, for instance, proudly displays the number 20 on the heel, while the Gel-Fujitrabuco 6 G-TX is characterised by its zig-zag sole.

    Great Deals on Asics Trainers at Foot Locker

    We're passionate about pairing people with the perfect trainers, which is why we aim to provide you with the widest choice possible. We don't just sell trainers at Foot Locker; we love them. We go the extra mile to ensure you get the sports footwear that's right for you. And because we stock a combination of cutting-edge trainers and enduring classics, you don't need to go anywhere else. Check out our full range of Asics trainers today.

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