Classic with a Modern Twist

Step into the past with shoes that stay ready to shape the future—the New Balance 740. The original 740, a daily runner so beloved it was worn into the ground and bought over and over again, is back. These shoes blend the familiar with the fresh, drawing inspiration from 2000s running style. An open knit mesh upper, segmented midsole, and streamlined silhouette are paired with modern touches like two-tone color mesh and angular overlays. The result? A pair of shoes with a unique visual identity that’s both nostalgic and new. Tackle your daily adventures in comfort with the New Balance 740.

New Balance 740 Features:

• Speed lacing
• ABZORB midsole
• Molded TPU ‘N’ logo
• Reflective accents
• Mesh underlays
• Synthetic overlays
• Rubber outsole