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    Get the inside track: this is the place to keep up to date and up to style.

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    Beat the Heat

    Heck, the heat is real. Wondering how to stay fresh and still look cool? Lucky for you, we’ve got a bunch of laidback styles for you to relax in while you enjoy the sun. Making a statement without breaking a sweat has never been this easy. Discover our collection of breezy, lightweight apparel here!

    SHOES DON’T CHANGE THE WORLD. YOU DO #voicesofthefuture

    At Foot Locker we believe that when you look good, you feel good and when you feel good, you do good. Shoes give you the confidence to be yourself and that is where the change starts. Today, we invite you to join us as we celebrate the next generation of changemakers who are leading the charge to reshape the future for the better. Continue reading to find out more.

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    Comfort Meets Style in The New Nike Air Max Verona

    This is the moment we’ve all been waiting for – the release of an all new women’s silhouette of the classic Air Max. The Nike Air Max Verona pays homage to the women’s running shoe with a focus on maximum comfort. Continue reading to find out more!
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    Foot Locker Invites ‘the Voices of The Future’ to speak on inclusivity During Fashion Week

    Fashion Week is in full swing and to celebrate we want to give you an exclusive look at our latest campaign. This season, we bring progressive female voices of the future into the spotlight and empower women to strive for change and inclusivity in the fashion industry. Continue reading to find out more.

    We've Got Your Perfect Match

    Valentine’s Day is just around the corner and that means it’s time to celebrate with our favorite go-to styles! Whether you’re spending this day treating yourself or someone else, we’ve put together a selection of sneakers and apparel that are definitely worth the long-term commitment. From adidas to Nike and from Champion to Converse, these items are the foundation of every great outfit. Discover the Valentine’s Day collection now and find your perfect match.

    Baby, It's Cold Outside

    We may well be halfway through winter, but it certainly does not feel like spring is anywhere in sight.

    While you may be tempted to stay cozy indoors, we think the best way to face the cold weather is by doing it in style – with one of our #approved jackets!

    Warm and fashionable, they have been carefully hand-picked to be the perfect match to your sneakers. We've got all the latest styles and colors from your favourite brands, so have a look at our collection and choose something cool to face the cold.

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    NBA x Foot Locker

    Get ready for the hottest European basketball event of the year - the NBA Paris Game 2020 presented by BeIN SPORTS! The NBA regular season game previously taken place in London, has moved to the French capital at the AccorHotels Arena on January 24th. We’re sure you don’t want to miss all the action, and for that reason, we are bringing the basketball heat into our doors! Continue reading to find out what we’ve got in store for you before the big game.
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    Win Tickets To See The NBA Paris Game 2020 Presented By beIN SPORTS And A Meet & Greet With An All-Time NBA Legend!

    If you consider yourself to be a true basketball fan, you sure don’t want to miss this! The Charlotte Hornets will play the Milwaukee Bucks on January 24th, 2020 during the first ever NBA regular season game in Paris. All FLX members are eligible to win tickets! Exciting right?! And that’s not all… Our lucky winners will get an exclusive basketball-themed goodie bag and the opportunity to meet and take a picture with an all-time NBA legend!

    All you’ve got to do is log in to your FLX account and enter the sweepstake. Not a FLX member yet? Don’t worry. You can sign up for free online or in one of our stores. Not a massive NBA fan? We have many more rewards to choose from so let us show you what FLX can offer you in 2020!

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    The Holiday Celebrations Continue…

    Get into the holiday vibes as we team up with talents from across Europe to give back to their local communities. In the spirit of hope, gratitude and unity we take Italian rapper Priestess, British artist Not3S and French Football club Red Star F.C on a journey and discover what these values mean to them. Continue reading to find out more!

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    The Spirit Of…

    To celebrate the holiday season, we’ve teamed up with rising visual artists from around Europe to illustrate powerful holiday values. Each of their art pieces have been collected and put up in an exhibition in Foot Locker stores around Europe. Can’t wait to see what they look like? Find them right here on our blog!

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    New Brand Alert!

    Bold, proud and laidback: nothing sums up the American spirit better than Perry Ellis America. The brand's stylish yet relaxed collection mixes modern trends with nostalgic shapes and color-blocking. Check it out and find out more about our newest brand.

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    Foot Locker x Xbox 

    Xbox and Foot Locker are coming together for a unique collaboration for all gaming fans. This is your chance to score a limited-edition Xbox jacket and attend an exclusive global gaming lifestyle event!

    The reversible Xbox Ultimate Jacket is available from November 18th at the Foot Locker Gallerian Trolhattan store in Stockholm, Sweden or via footlocker.se and comes with DreamHack Festival tickets, Exclusive access to DreamHack After Party and a 12-month Xbox Game Pass Ultimate. 

    DreamHack will celebrate its 25th anniversary during DreamHack Winter in Jönköping. At the festival you can compete in several tournaments, watch world class Esports, check out the latest gaming gear from some of the top brands, listen to live music, and much more. The after party will bring together the crew behind DreamHack, as well as players, influencers and Jacket buyers and will have some surprises in store for those who attend.

    Not based in Sweden? No problem, you can still follow everything that’s going on at DreamHack by tuning in to the DreamHack livestream. 

    * The Xbox Ultimate Jacket is only available online in Sweden and at the Foot Locker Gallerian Trolhattan store in Stockholm

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    Stand Out In Bold Colors

    Now that the days are getting shorter and the nights longer, it’s time to stand out in your favorite apparel and sneakers. From bright reds to bold color-blocking – get ready because these looks will definitely turn some heads. Continue reading and get inspired by all the looks we’ve got in store for you!

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    Back To The OG: Nike TN3

    Hold on tight because we’re heading back to the early 2000s with Nike TN3. To celebrate this moment of nostalgia, we’ve teamed up with Nike to take rapper AJ Tracey to where it all began – Ladbroke Grove, West London.

    Continue reading to find out all about his journey. 

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    The Limited-Edition Xbox Ultimate Jacket

    We’ve teamed up with Xbox and designed a limited-edition jacket just in time for X019 - the ultimate gaming event of all things Xbox, filled with the latest news, first looks and exclusive surprises. The reversible jacket is not only a must-have for every Xbox fan, but it also gives you access to Fanfest @X019 on November 14th and a 12-month Xbox Game Pass Ultimate membership! Can’t make it to London? No problem. Join the celebration online for a livestream through Inside Xbox. Are you as excited as we are and can’t wait until November 14th? Check out our Xbox collection here to get you started.

    *The Xbox Ultimate Jacket is only available online in the UK and at the Foot Locker Marble Arch Store in London. 

    Dare To Explore

    You’re not made an explorer, you’re born one. For us, every day is an adventure. Because unlike traditional explorers, we see adventure in anything, anytime and anywhere. This season, Foot Locker encourages you to step into the unknown and explore untapped territories that go beyond the familiar city lights. Get inspired as reflective elements, mountain logos and neutral colors take center stage this fall. 

    The Nike Air Force 1 Shadow: Get Ready To Double The Force 

    Step into the light because there’s a new icon in town. Designed in fresh colorways, the Nike Air Force 1 Shadow pays homage to the women who are a force of change in their communities. To celebrate the launch of this fresh style, Nike and Foot Locker teamed up with 4 choreographers from London, Paris, Milan & Berlin and challenged them to a digital dance battle. Continue reading to find out all about the contestants. 

    The Best of Fashion Week With NAYVA 

    This September, we took our favorite girl gang, NAYVA with us again to discover all the in’s and out’s of fashion week. In their show on Kyra TV, Angel, Faith Esme and Jasmine explore untapped territories within the world of fashion and beauty. Since these girls are not afraid to experiment with different styles and trends, we’ve asked them some serious quick-fire questions about this season’s fashion month, current must-haves and the fusion of streetwear and high-fashion. Let’s find out what they’ve got to say! 

    Nike Shox X Foot Locker

    Be part of a new generation of provocateurs in Nike’s latest Shox collection. Drawing on the model its extensive heritage, the sneakers bring the look and feel of the early millennium to today’s streets. The Nike Shox have been daring from the beginning. The sneakers offer ultimate comfort from the future through the use of the latest innovations and the mechanical cushioning with exposed foam columns from heel to toe, always makes them stand out. It is a shoe with nothing to hide, it’s a style designed for the brave.

    Celebrating 45 Years Of Sneaker Culture

    This September, we celebrate our 45thanniversary! For decades we’ve crossed the globe in search of the hottest sneakers and athletically-inspired apparel. Now that it’s our birthday – we think it’s time to ask you the ultimate question: what are the greatest sneakers of time? To help us with this almost impossible task and to celebrate sneaker culture, we’ve asked 15 influential sneakerheads from across Europe to share their top 5 sneakers of all time. Curious to know the results? Keep an eye out for our upcoming blogs for exclusive videos, created entirely by the talents in which they make the argument for why each silhouette has earned its spot in their hall of fame. 

    We can imagine that you’d like to know who we’ve asked. Well, we can’t give away everything just yet, but we’re sure you can keep a little secret, right? In the upcoming days you’ll see UK DJ, radio show presenter, author and self-claimed ‘shoe connoisseur’ - Kish Kash, Dutch designer and tattoo artists Kwills and Spanish designer and photographer Juanma Jmse count down their finest sneakers. And many more will follow so make sure to stay tuned. Also, we’re curious to know about your favorites. Let us know by tagging@footlockereu #NameYour5 and get a chance to be featured on our channels. 

    Hold on! That’s not all. In celebration of our birthday, we proudly present our limited-edition signature label collection in collaboration with brands such as Puma, adidas and Converse. The sneakers are exclusively designed for our 45 anniversary and infused with our passion for sports, footwear and apparel – drawing on our legacy since 1974. 


    Bring The Game To The Streets 

    Kits have been around for as long as we can remember. However, football apparel isn’t only reserved for the field anymore. Afterall, the biggest names in music such as Drake and J. Cole have already turned to this piece of sportswear and now it has become nothing less than a true streetwear staple. While some like to use this trend as a way to pay homage to their favorite team and others use it as a way to connect to the sports’ lifestyle, these football-inspired shirts are absolutely iconic. 

    The best thing about this streetwear-football fusion? These adidas and Jordan X PSG jersey replicas are designed to fit like a regular t-shirt which makes them perfect for daily wear. Get creative and style this trend with your go-to sneakers to make it your own.

    Foot Locker Festival Drop

    Foot Locker hosted an event to celebrate the rising talent of tomorrow’s line-up. The event was curated by grime sensation Yizzy, one of the most exciting artists of the year. Every artist who performed on stage was hand-picked by Yizzy and put in the spotlight to tell the world who’s next and who is on the verge of making it in the scene.

    Get in the spirit for the Women’s World Cup with Nike and Foot Locker

    With the Women’s World Cup 2019 in full swing, it’s time to gear up and show support for your team! Whether you’re cheering for the Dutch team or supporting the tournament hosts, France, we’ve got your back.

    Nike has designed the national kits for the first time ever, specifically for the female teams. In previous tournaments, women’s football kits were essentially a smaller-sized version of the same jerseys available for men, however Nike’s commitment to female athletes has seen them develop innovative and eye-catching pieces that work with a women’s shape. If all this girl power is not getting you in the spirit already, then we’ve got something extra for you. You can now scan the Snapcode above to unlock a – Foot Locker exclusive – Snapchat filter. Bring it on!

    Show your true colours with the Converse Pride Pack

    Converse's Pride collection is here, and holy glitter, these sneakers are incredible. This year’s collection is inspired by the lightning bolt; a symbol of strength, power and energy and a nod to the heroes who were brave enough to be themselves, to rebel against social norms, and to resist inequality.

    2019 marks the 50th anniversary of the first pride, a courageous fight for equality that has since grown into a powerful symbol for the LGBTQ+ community. RSVP to this glitter party asap because the collection is absolutely fab! The pack features both sneakers and apparel that's practically dripping in glitter and rainbow motifs. Is this the perfect collection to get your pride on or what?!

    Jordan “Quai 54”

    Brace yourselves: Q54 is back! The annual Parisian streetball world championship might be one of our favourite occasions in the whole year, with its so many cool events and shoes.

    Quai 54 develops its own capsule collections in collaboration with Jordan Brand, Nike Basketball and Nike Sportswear, including limited edition footwear, apparel and accessories released every summer. And who better than the Jordan brand can make our baller’s hearts race faster? 

    On the 22th and 23th of June, Quai 54 will take place in Paris. The Parisian streetball world championship is always an exciting whirlwind of games, live shows and performances. And, of course, hot releases. As usual, you can be sure to find them at Foot Locker. Save the date: the Jordan x Quai 54 drops on June 8th!

    Proud to stand out: Shox R4 Neymar Jr.

    Futuristic since its inception, the daring Nike Shox is built on forward-thinking optimism. It brings unique spring-loaded comfort with an unashamedly provocative look. Its mechanical cushioning with exposed foam columns has nothing to hide, making it a silhouette for the brave.

    As a kid in Brazil, Neymar Jr.’s dream sneakers were Nike Shox. When the style first dropped in 2000, it was a bold choice thanks to the sci-fi aesthetic of Shox. Neymar, only eight years old at the time, loved it. “They were like a shoe of the future,” Knowing he couldn’t afford a pair from the store, he kept dreaming about the sneaker ever since. Today, after years of hard work have got him to the top, he has his own signature pair.

    Foot Locker joins forces with Sneakerness in London

    Sneakerness is back for 2019 and true to form, it’s celebrating all things great about sneaker culture. Foot Locker partnered up with Sneakerness for another year and saw the event take over the Printworks venue in London last weekend.

    Foot Locker hosted a brand experience booth at the event, showcasing an exclusive LEGO brick sneaker exhibition made up of a selection of the most iconic sneakers in modern history. The models were custom built by LEGO specialists Bright Bricks and will also be shown at the upcoming Sneakerness events in Europe including Amsterdam, Paris, Milan, Cologne and Rotterdam. We also had local artist, Haus of Lucy, displaying a selection of her standout street style figurines.

    New for this year, Foot Locker created a kid’s activation area to grab the attention of the future sneakerheads out there. Kids were able to make their own miniature LEGO brick sneaker models to take home as well as a brick pit where kids (and adults!) were able to freestyle with their creations.

    From the track to the streets: Motorsport

    For the launch of our new Motorsport inspired collection, we pay homage to the racers, wrench monkeys, speed freaks and pavement burners of the world: Bringing it from the track to the streets.

    With its edgy graphics and bright colours, the Motorsport Collection is the boldest look of this Spring season to stand out from the crowd. There is a reason cultural figures like Travis Scott and Cardi B have been jumping on this trend for a while now. It expresses the bold personalities of those who dare to express themselves. So, take your cues from the tracks and bring them to the streets. Our Motorsport Collection is Inspired by big engines and raw speed. Checkerboard patterns, race suits, the smell of burning rubber. Living life on the edge, go full throttle.

    Get the Spring feeling with Superga

    Superga have landed at Foot Locker and they’re making their way straight to the top of your spring sneaker wish list. These minimalistic sneakers are makin’ it easy to refresh your wardrobe for better weather and getting you prepped for all the fun coming up. With the days getting longer, we can already hear the BBQ’s and days in the park calling. But first, you need to upgrade your rotation.

    Superga has got your footwear essentials covered for your spring edit. With pieces you’ve just got to add to your wardrobe, they pair easily with a cute dress or chilled-out track pants. Already got Spring feels? Yeah, us too. We’re on our way to cop some, what about you?

    A magical collab: Sophia Webster x PUMA

    British footwear designer Sophia Webster and her cult following are on the rise. She previously teamed up on a ‘Princess PUMA’ collection and now she’s back with a bolder and brighter collection for her second drop.

    In true Sophia Webster style, this pack is just as quirky and playful as the last one. When it comes to footwear, it’s is as magical as ever. This collection includes hand-drawn prints, glitter, pleats and metallic accents on updated iterations of the Basket, Suede, Platform, Muse Echo and Leadcat slides. Add some sparkle to your sweats with Sophia’s fierce touch. Join the glitter party!

    The React Element 55 gets a makeover

    Look out! New colourways of the Nike React Element 55 are on the horizon. The new models feature head-turning accents, autumnal vibes with a mix of orange hues, and a clean all-white revamp, while still being vibrant enough for the summer months ahead. We also see some OG colourways making a comeback, like University Red in this streamlined update.

    Although this silhouette is perfect for daily wear, can we also talk about all of its running props? The React technology has been turning heads over the past year and with good reason; it’s more durable than any other foam Nike has released, meaning it will keep up with the needs of even the most dedicated distance runners. Some even say that it actually makes you want to run. So, in short: Much. Needed. Will you cop?

    Release your inner Jumpman with new basketball essentials

    When it's time to ball, make sure you’re wearing the freshest gear on the court. Although every season is basketball season, with the first rays of sunshine peeking through, we can finally shoot some hoops outside!

    Hardcourt heroes play in the best equipment, served up by Foot Locker, naturally. The court is your arena and when you’re playing in the best gear, it’s easy to release your inner Jumpman. Our quality jerseys and jackets will keep you cool when things are heating up. Mark yourself out as a true baller with our basketball lifestyle apparel and get ready to play!

    7 festival must-haves from Foot Locker 

    The festival season is kicking off this weekend with the mother of all festivals: Coachella. Coachella is considered by many to be a festival fashion playground. Whether you live for festival style or cringe at the thought of it, festival season is upon us! Dressing for a festival doesn’t need to be stressful and to make sure you’re not left behind we’ve rounded up 7 must-haves.

    It’s never too late with the Nite Jogger

    Some may say that ‘nothing goods happens after midnight’, but they have clearly never seen the adidas Nite Jogger. Made for the late-night hustler and inspired by the can-do attitude of late-night creators, the hi-vis Nite Jogger is an ode to those who love to venture into the twilight. 

    The Nite Jogger isn’t just about looking cool at night though; because no matter what time of day you prefer to create, you’re going to need a pair of sneakers that look good in natural light, low light or even unflattering fluorescents. Conveniently, the Nite Jogger delivers on that score too. Oh, and did we mention it sports some glow in the dark details? We’re 100% adding these to our rotation to work it from dusk till dawn.

    Get the chance to meet & greet the official League of Legends European Championship casters!

    As the official supplier and first fashion partner for the 2019 LEC spring & summer season, we will turn up the fashion dial, keeping on-air talent looking sharp. With a new look, new name and new teams, the LEC competition is heating up in Rotterdam Ahoy on the 13th and 14th of April! The top League of Legends teams like Origen, Fnatic and G2 will show what they’re made of in this thrilling competition in front of a roaring crowd at Rotterdam’s massive arena. And don’t forget any of the LEC newcomers or returning giants either – this is anyone’s to play for.

    We’re giving you the chance to meet and greet the official League of Legends European Championship casters on 11th of April! Don’t miss out on meeting gaming casters Trevor ‘Quickshot’ Henry, Indiane ‘Froskurinn’ Black and Daniel ‘Drakos’.

    Where: Our Foot Locker store in Rotterdam, Lijnbaan 75, The Netherlands.
    Time: 11th of April - 11:00 – 13:00
    How: This meet & greet is on a first come, first served basis with limited spots available. The first people to come will meet and greet the casters. As a FLX member you can also enter in to win 2 tickets for the finals + meet & greet - enter here for a chance to win! 

    Ready for lift-off: Prince Waly

    His first solo project ‘’Boyz’’ has just come out, but Prince Waly has already made an impact on the rap scene with his songs focused on 90’s nostalgia. Saying that his work excites us is a bit of an understatement. Prince Waly grew up in France and started his career with the crew ‘Big Budha Cheez’ and is now ready for lift-off with his new EP on the way.

    Ready for lift-off: Malboneige

    Electronic dancer and choreographer, Brandon Masele, aka ‘’Malboneige’’ from Paris joined Foot Locker for the 2019 Space Collection shoot, where he performed a killer routine. Lucky for us, we managed to steal some of his time for the low down on his career as a dancer.

    It’s here: adidas Ultraboost x Game of Thrones

    Winter is here, as well as a new pack of adidas Ultraboosts that take inspiration from the popular HBO show, Game of Thrones. The collection includes six colourways paying homage to the Lannister, Stark and Targaryen houses, as well as the Night’s Watch, Targaryen Dragons and the White Walkers. On each release you will find further nods to the show’s storyline on the heel tabs and branded insoles with phrases such as ‘’Winter Is Here’’ and ‘’Fire and Blood’’. Seriously, how cool is that?

    Adidas is dropping more heat than Daenerys Targaryen’s dragons with this new Ultraboost collection. Whether you’re a die-hard Westerosi or a sneaker collector, this pack has something for everyone. Cop your house now!

    Ready for lift-off: Manik MC

    For our 2019 Space Collection, we’ve collaborated with three artists to support young, emerging talent and give them a launchpad for creative expression. The multi-talented creators include French street dancer Malboneige, new-wave Parisian rapper Prince Waly and up-and-coming musical artist Manik MC from the UK. We’ve chatted with all three, starting with Manik MC, about what drives them and how the streets influenced them.   

    All the in's and out's on Fashion Week with NAYVA

    Meet your favourite new girl gang, NAYVA. With their show on Kyra TV, Angel, Faith, Esme and Jasmine are on a mission to break down barriers in fashion and beauty. To celebrate Foot Locker’s association with Fashion Week, the girls headed out to the three Fashion Weeks to hunt for the most fire ‘fits and captured it in three Instagram takeovers. Let’s dive a bit deeper into NAYVA and crack their style code with our quick-fire questions.

    International Women's Day

    In celebration of International Women’s Day, Foot Locker has teamed up with five female creatives to share their perspective on how female empowerment has shaped their view of the world. Their work is a powerful tribute to all women out there. So today we celebrate something we have known for years, long before Beyoncé sang about it: Girls run the world. Happy International Women’s Day!

    Reebok backs it up with Grammy winner Cardi B 

    When Cardi B raps ‘’I’m the queen of talking s*** and then I’m backin’ it up’’, she means it. After being the first female Grammy winner of ‘Best Rap Album’, she’s now the face of the Reebok Aztrek collection. Reebok shares a lot of the same values. The brand loves nothing more than taking risks and stands boldly behind those who do the same. “Cardi is much more than a rapper” according to Reebok, “She’s a mother, a style icon, a pop culture magnet and – above all else – a fearless individual. She’s broken every mold that superstars are supposed to fit into, and she’s reached the top by following nobody’s path but her own.” 

    Reebok has resurrected the classic Aztrek sneaker, continuing the love affair with the dad shoe, a trend that doesn’t look like it will die down anytime soon. The chunky silhouette features everything we love about 90’s footwear, like its thick sole and playful design. The Reebok Aztrek has established itself as a true winner, much like Cardi. Okurrr!

    Nike’s Air Max 720: the future of lifestyle footwear

    Nike never fails us when it comes to unveiling cool silhouettes in colorways our sneaker rotation desperately needs, and the latest Air Max 720 release is no exception. The Swoosh’s Air Max division takes a big leap into the future with this drop. Designed for casual wear, this drop utilizes the tallest-ever air bag. The 360-degree Air unit rounds off the futuristic look of the AM 720. The shoe is uniquely engineered for steps rather than strides, for all-day wear.

    Nike draws parallels to the organic movement of energy, channeling some of nature’s most inspiring natural phenomena. From sunrise and sunset to eclipses, the northern lights and more. In addition, the Air Max 720 boasts a greener footprint. More than 75% of its construction is composed from recycled materials. Kudos on that, Nike! Are you going to cop them?

    Your go-to sneaker for spring: adidas Sleek

    All signs point to spring and of course, adidas has got you covered. The latest Sleek collection steps out in four unique colorways, just in-time for our favorite season. Each design is derived from the adidas OG tennis sneaker form and revived in a collection where court meets colour. The result is a four-model release that offers the versatile aesthetic of the Sleek silhouette in a variety of styles. 

    The drip with this collection is real and will make sure you look, well… sleek! Dress for the season by adding colour and life back into your wardrobe. Spring, we’re soooo ready for you!

    You do you with the PUMA NOVA

    PUMA Women introduces the NOVA, an all-new sneaker for the #DOYOU woman who’s rocking a bold, unapologetic style. Fusing classic 90’s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices. This chunky sneaker can transition effortlessly from the gym to the street giving off dad shoe vibes.

    Sometimes you find combinations in life that are simply a match made in heaven. Chicken & Waffles on a Sunday morning. Jay Z and Beyoncé. And then you have PUMA and power women. PUMA has been on a roll lately when it comes to female empowerment. Worn by #DOYOU Ambassador Cara Delevingne, the NOVA makes a statement and inspires other women to go out and kill it.

    This V-day is all about women that came to slay

    Guess who wants to be your Valentine? You. For the women who don’t care about chocolates or roses. Where only kicks will do the trick, knowing that true love comes in pairs. Why wait for a man to buy you sneakers, when you know you can do that yourself? Foot Locker knows that the devil is in the details, so we’re offering loving updates on classic silhouettes. For the brave and daring women who came to slay. 

    Put yourself first with the Stan Smith Valentine’s edition, Converse ‘Love The Progress’ or the PUMA RS that spreads one of the most important messages of this V-day: Je m’aime! These sneakers pack enough GRL PWR to keep you feeling confident, sexy and cool all day errday. Make sure you stroll in on Valentine’s like the fierce female you are, because who needs a man anyway? Not you sweetheart, not you.

    A one-way ticket to the 90’s

    Fashion is going through a resurgence of 90’s influence. The decade was a breeding ground for iconic clothing styles from flannel and crop tops to logo-mania. The trend takes us on a trip down memory lane reliving one of the most iconic fashion decades of all time.

    Sneaker culture and the 90’s go together like Salt-N-Pepa : it’s an iconic duo. Streetwear entered the mainstream and that’s just one of the reasons we took this decade to our hearts. For the ladies, just finish your outfit with a scrunchie (because what screams 90’s more than a scrunchie?) and you’re good to go. For the men, the silhouettes are loose and oversized since casual dressing dominated the era.

    This collection immediately transports you back to the 90’s. Getting nostalgic? Just wait until you’ve seen our brands…

    Selena Gomez kicks ass with PUMA x Strong Girl 

    The Selena Gomez ‘Strong Girl’ collection (a play on the singer’s initials) has strength stitched into every piece, both literally and figuratively. The collection is inspired by, and designed for strong girls and women everywhere. This bad-ass collaboration features confident colours and bold silhouettes made to stand out from the crowd.

    Selena has drawn on the legacies of strong women in history to create classic pieces for the girls of today. These girls are strong in their passions, uncompromising in their self-expression and know exactly how they want to leave their mark on the world. That’s why the PUMA collection has so many different styles that appeal to both a strong woman’s personality, as well as her day-to-day needs. Strong women lift each other up. That’s why Selena brought a girl squad of power players to be a part of this campaign. Puma x SG is compassionate, but uncompromising. Fearless, but approachable. So, let your inner strong girl out and get ready to kick ass.