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    Brand Asics x Model Gel Lyte V x
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    Asics- a healthy soul in a healthy body

    With the Asics Gel Lyte V, another classic running shoe from the early 1990s is once again back in the premier league of sports shoes.

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    A full comeback

    Because of the trend for all things retro, these running shoe treasures have caught the attention of trendy trainer fans. The Asics Gel Lyte V was launched as a long-distance running shoe in 1993 and in-stantly became a marathon runner’s best friend because of the way it cushions the feet. Even today, almost 20 years later, the new and improved and completely unique gel cushions in the front and back of the shoe are still a small sensation. Additionally, they have been newly developed from running strips and are exception-ally flexible. The shape of the shoes makes them fit perfectly and they are very com-fortable to wear. The MONOSOCK construction used in the shoe ensures that the tongue of the shoe and the lining are joined seamlessly, meaning that the foot and shoe perfectly reach symbiosis. It is the same technology used in Asics Huarache. The design of the Asics Gel Lyte V is naturally also a highlight. Coarse mesh materi-al, soft suede and rope laces create the retro-runner look, and the shoes come in a variety of diverse colour combinations. Our label knows what trainer lovers are look-ing for and we offer them this classic trainer in muted colour combinations including the finest in colour blocking. With the Asics Gel Lyte 5’s release, the sports brand Asics, from Kobe in Japan, is also celebrating the revival of another retro shoe, as the Asics Gel Lyte 3 has been reworked.

    What is good for your feet, is also good for your style

    When it comes to the Asics Gel Lyte V this expression hits the nail on the head! Sporty accessories combine with fashionable clothing to create an edgy look and let your feet completely relax. These super trainers take the pressure off your feet when you’re playing sport, and also in every step of your everyday life: when you’re on your way to work, when you’re shopping and at your next party. We are riding the new wave of retro style with our everyday style, combining trainers with tracksuits, sweatpants, baggy jeans and whatever else takes our fancy. Ultimately, our label represents innovative sportswear combined with streetwear appeal and a long and exciting history.

    Asics- a Sport- and Streetwear brand with tradition

    The Onitsuka Tiger company was founded by Kihachiro Onitsuka in 1949 and fused with GTO Sports and Sportswear in 1977, and after this became known everywhere as Label Asics. In the beginning they focussed on manufacturing basketball shoes for the emerging Japanese basketball scene. Since then the brand has shown its creativity by designing a sole of one of their high-top trainers inspired by the suction pads on an octopus and allowing the players to be surefooted whilst playing. After experiencing a lot of success at a national level in Japan, this Kobe brand gained global fame when the winner of the Boston marathon crossed the finish line wearing Asics. And so the success story of the running shoes began, and it has now been perfected with Asics Gel Lyte 5. The basis of this powerful trainer comes from ob-serving and studying the movements of prestigious athletes. The results from this research flow into the development of new materials and fits for powerful runners, which is how the gel cushioning pads in the Asics Gel Lyte V were created.

    Asics Gel Lyte V: Innovation at Work

    Following requests from athletes, amateur sportsmen and fashions lovers, top ath-letes frequently visit the institute in Kobe, which means the company can constantly develop their products. Some athletes are given tailor-made clothing and shoes, whereas other sports shoes have been equipped with the newest features and inno-vative technology to adapt them for every type of sport. That is why you can benefit time and again not only from the latest from specialist in Japan who are constantly on the quest for knowledge, but also from the Asics designer’s unstoppable flow of ideas. Take a look in Footlocker and see if you get yourself a cool version of the Asics Gel Lyte V!
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